Toyota Prius: Signature Series

Toyota invited four artists to come up with some fresh, one-of-a-kind looks for the first-ever Prius Plug-in Hybrid—a vehicle soon to leave its own mark on the automotive world. Each Signature Series decal tells a different story, with each design echoing the uniqueness of the vehicle itself. Check out the videos we made to discover the process underlying each artist’s creation and how the spirit of the Plug-in inspired such bold visual expressions. And be sure to check out the decals and other videos here.

Geoff McFetridge

CLIENT:  Toyota Prius Plug-In
AGENCY:  Saatchi & Saatchi, LA
DIRECTOR:  Joey Garfield
EDITOR: Jawad Metni

Josh Davis

CLIENT:  Toyota Prius Plug-In
AGENCY:  Saatchi & Saatchi, LA
DIRECTOR:  Joey Garfield
EDITOR: Jawad Metni

Hunter-Gatherer

CLIENT:  Toyota Prius Plug-In
AGENCY:  Saatchi & Saatchi, LA
DIRECTOR:  Joey Garfield
EDITOR:  Josh Cramer

Geoff McFetridge

CLIENT:  Toyota Prius Plug-In
AGENCY:  Saatchi & Saatchi, LA
DIRECTOR:  Joey Garfield
EDITOR: Jawad Metni

Josh Davis

CLIENT:  Toyota Prius Plug-In
AGENCY:  Saatchi & Saatchi, LA
DIRECTOR:  Joey Garfield
EDITOR: Jawad Metni

Hunter-Gatherer

CLIENT:  Toyota Prius Plug-In
AGENCY:  Saatchi & Saatchi, LA
DIRECTOR:  Joey Garfield
EDITOR:  Josh Cramer