Toyota Prius: Signature Series
Toyota invited four artists to come up with some fresh, one-of-a-kind looks for the first-ever Prius Plug-in Hybrid. Each Signature Series decal tells a different story, with each design echoing the uniqueness of the vehicle itself. Check out the videos we made to discover the process underlying each artist’s creation and how the spirit of the Plug-in inspired such bold visual expressions.
Geoff McFetridge
CLIENT: Toyota Prius Plug-In
AGENCY: Saatchi & Saatchi, LA
DIRECTOR: Joey Garfield
EDITOR: Jawad Metni
Josh Davis
CLIENT: Toyota Prius Plug-In
AGENCY: Saatchi & Saatchi, LA
DIRECTOR: Joey Garfield
EDITOR: Jawad Metni
Hunter-Gatherer
CLIENT: Toyota Prius Plug-In
AGENCY: Saatchi & Saatchi, LA
DIRECTOR: Joey Garfield
EDITOR: Josh Cramer
Geoff McFetridge
CLIENT: Toyota Prius Plug-In
AGENCY: Saatchi & Saatchi, LA
DIRECTOR: Joey Garfield
EDITOR: Jawad Metni
Josh Davis
CLIENT: Toyota Prius Plug-In
AGENCY: Saatchi & Saatchi, LA
DIRECTOR: Joey Garfield
EDITOR: Jawad Metni
Hunter-Gatherer
CLIENT: Toyota Prius Plug-In
AGENCY: Saatchi & Saatchi, LA
DIRECTOR: Joey Garfield
EDITOR: Josh Cramer